Engaging Consumers.
Evolving Brands.

Welcome to Bionic Brand Lab – a full-service branding, advertising and design agency. Since 1986 our award-winning team has concocted superhuman strength branding for clients in every imaginable industry.

We approach brand development, and all its various components, as a creative science – where right-brain data is carefully combined in a left-brain petri dish of images, words and color wheels. We have been formulating new and innovative ways to drive consumer response down to a science. Bionic’s laboratory of creative development will place your brand in everyone’s cerebral cortex and leave you with a renewed confidence in your own product or services. Together, we will discover the formula that will give your unique brand the staying power it deserves.

That’s what we call good chemistry!




“Bionic Brand Lab truly understands the luxury market and has played an essential role in building The Shops at Ritz-Carlton brand. In addition, they have been a driving force in cultivating and strengthening relationships between our retail division and the luxury brands that we represent. Bionic Brand Lab demonstrates amazing attention to detail and has consistently exceeded our expectations. It is a pleasure to work with the Bionic Brand Lab team.”

Shannon Walton
Corporate Retail Buyer
Ritz-Carlton Hotel Company, LLC


“Walter and his team have been an extension of our marketing department since the late 1980′s. They intimately understand our clientele and are true partners in every sense of the word. The Bionic Brand Lab team consistently provides top-notch, cutting-edge work – whether it’s an editorial fashion shoot with a supermodel or a concept for a new advertising campaign. We are proud and honored that one of the illustrations they commissioned for a Bal Harbour Shops ad campaign was featured on the cover of Communication Arts magazine.”

Enid Rosenthal
Director of Marketing and Fashion
Bal Harbour Shops


“The Bionic Brand Lab team was appointed by the Miami Science Museum to develop the marketing materials and an advertising and branding campaign for our major $150 million capital development program. After a competitive national selection process, the Board Committee selected the Bionic Brand Lab team, as they were particularly impressed by their creativity and their ability to develop innovative ideas and approaches. To date, they have produced award-winning creative and branding for the new museum. Bionic Brand Lab’s team demonstrates a high attention to detail and consistently high quality for design and production, as well as endlessly delivering to strict timelines.”

Gillian Thomas
President & CEO
Miami Science Museum


“Bionic Brand Lab’s team has played a successful, strategic role in bringing The Samy Companies to the forefront since 2002. Our relationship has been a true partnership that has enabled the SAMY brand to grow into a world-class salon performance brand now ranked in the top 20 hair care brands in the U.S. today and sold in over 45,000 retail outlets across the U.S., Canada, Europe and Latin America. They have been an integral part of the growth, consumer recognition and success of the SAMY brand today.”

Luis Delgado
The SAMY Companies


“The Bionic Brand Lab creative team was instrumental in working with us to clearly distinguish our mission through developing a clear and consistent image and message with name and logo development, advertising, direct mailers and web site design. It was a difficult assignment, as we are not a typical corporate organization. Our process in developing our institution was unorthodox and organic. Walter Strump and his team understood our mission and worked with us on a personal level and adapted to our format of growth and development.”

Katherine Hinds
Curator of Collections
The Martin Z. Margulies Foundation
The Margulies Collection at the Warehouse


“As an organization, Bill Ussery Motors is always looking
for new ways to brand our dealerships, the world-class Mercedes-Benz automobiles we sell and the unsurpassed customer service we provide. With that in mind, we sought the services of the Bionic Brand Lab team. They have successfully developed and implemented advertising campaigns and collateral materials and in the process have elevated Bill Ussery’s presence in the local market and beyond. It has been my pleasure to work with Walter and his entire team!”

Greg Barnes
General Manager
Mercedes-Benz of Coral Gables
Mercedes-Benz of Cutler Bay


Bionic Brand Lab is located in sunny South Florida.
We are happy to answer your questions.

call +1 (305) 461-0016


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